Well of course time will tell but it appears to be an inspired move in the smarthome market. One of the big challenges in the market of smart home is how to actually show the devices live in action before they get installed in the comfort of your own home. Target have put many of these devices in the same place the just opened "Open House" to not just show but so they can also show how they interact together, this will be for startups such as Mimo Baby monitor to presumably IFTTT products and Works with Nest
Now open in San Francisco and whilst maybe not as large a move as Amazon's move with the Echo and Alexa fund it does give consumers and even geeks the possibility to get hands on time before purchase. Now time to book my flight and head to Schiphol!
Just a guy with lots of smart home tech: